Livestream Learn Recap: The New Livestream API

Livestream released our first public API in September, giving developers access to the leading live video platform. On this week’s Livestream Learn, we sat down with Jed Meade, Product Lead, and Matt Newberg, Product Manager, to discuss the new features of our API, how companies are using it to distribute their content, and what our customers can do to get started with their own custom configurations.  

Jed provided a brief overview of API functionality, focusing specifically on how the Livestream API can streamline the event creation, broadcasting, and distribution process. Matt walked through how two of our users, OTT platform Edgesport and college sports network Campus Insiders, utilize our API to bring live video into their existing web infrastructure, with added pay-per-view functionality through Cleeng integration.

Watch the Video Below to Learn:

  • Why the Livestream API is the simplest, most sophisticated option for your team.
  • How to use the Livestream API with a custom mobile app.
  • How the Livestream API makes it easier to monetize premium content.

How To Engage Remote Teams At An All-Hands Meeting

Getting everyone at your company in sync and moving in the same direction is not easy. Only 7% of employees fully understand their company’s business strategies and their role in achieving the company’s goals.

Creating organizational alignment is one of the most important things for growing your business. As Salesforce CEO Marc Benioff explains: “Rowing teams know that if you row together in sync, you’ll go faster.”

All-hands meetings are the perfect vehicle to disseminate critical information throughout your organization and ensure that everyone is working to meet shared goals. Keeping people in the room engaged is a challenge on its own. Things get even more complicated when your team is global.

To help your employees and colleagues get the most out of all-staff meetings, you need to make sure that they have the right tools to interact and speak up.

The Benefits of Employee Engagement

1. Highly Engaged Meetings Are More Impactful

Meetings are costly. As a result, business owners need to maximize their impact with real engagement. “People in an audience who are emotionally involved get more out of the event. They learn and retain more,” says Corbin Ball, a meetings technology consultant.

2. Remove Miscommunication

As the CEO of Zappos, Tony Hsieh, said: Internal communication can easily turn into a “corporate telephone game, which as we all know, is a great source for misinformation.” If you successfully involve your employees in the conversation, all-hands meetings can be the right place to address and fix any communication noise and employee misinterpretations.

3. Send The Right Message

There are updates, milestones, and strategies that you need to communicate. Just because the meeting ends in applause doesn’t mean your message was understood. Creating room for two-way communication allows you to gauge the opinion of your employees and identify points that might need further clarification.

How To Create Meaningful Engagement

1. Start Engagement Before Your Meeting

The first rule of an all-hands meeting is to invite everyone including your remote team. Don’t stop there. As with most things in life, preparation can help you maximize the effectiveness of your meetings. Along with sending the invitation, encourage people to submit their questions during the week leading up to the meeting.

Yahoo uses its own “Yahoo Moderator” while our clients use our tool Slido to collect the questions via a URL link beforehand.

To make your meeting even more focused, you can run a live poll to identify the most crucial topics. One of our New York clients has their team vote on the three hot topics prior to the meeting. Based on the order of topics in the list, the management is able to prepare in advance and prioritize the time accordingly.

2. Broadcast Your Meeting

At the risk of stating the obvious, if you want to involve your remote team, you need to share the content live. Nothing beats a live broadcast and you don’t need an entire crew to create an engaging livestream.

At our last all-hands meeting, we used the Mevo camera by Livestream to bring content to our remote colleagues. Mevo creates the appearance of a multi-camera shoot, all edited live in real-time on your mobile device. You can stream to Facebook Live or to your own website, allowing you to control the viewer experience.

3. Use Q&A + Live Polls To Enable Participation

You’ve got the camera rolling and your remote colleagues are focused on their screens. Now it’s critical to give people the tools to voice their questions and thoughts. We partnered with Livestream to give business leaders a secure, easy-to-use platform for crowd-sourcing employees’ questions and collecting instant feedback with live polls.

As one of our U.S. clients shared: “With constant changes in our company, Slido provides an engaging way for employees to ask tough questions and voice their opinions and concerns.”

While having a tool to submit questions is important, there is another element that has an impact on the quality of the questions. After analyzing almost 10,000 questions, we learned that 78% of employees prefer asking anonymously. It’s no surprise. Raising a hand and asking about the company’s bonus structure is not easy, but it doesn’t mean that people don’t have questions. They prefer doing it under the veil of anonymity so that they don’t feel embarrassed or have to worry about being penalized .

Confirming this hypothesis, anonymous questions received on average 75% more upvotes than questions tagged with names. We can conclude that the anonymous questions revolve around topics that employees find really important to discuss as the submissions gain a larger support among meeting participants.

4. Create Space For Interaction

While sharing information is important, all-hands meetings should be about your employees and their questions. Dedicate a sufficient part of your meeting to the Q&A session so you can have a real conversation. This enables you to get to the heart of what keeps your employees up at night.

A few tips that we use internally to create great meeting participation:

  • Proactive facilitation: Ask people to take a moment to discuss in pairs or small groups before submitting their questions or other type of contributions such as personal highlights, feature ideas, etc.
  • Have a mid-meeting Q&A session: Don’t wait until the end. Create regular mini Q&A or brainstorming sessions to take the employees’ questions and make them a part of the talk.
  • Collect feedback in real time: Use polls to check the pulse of your team and gauge what your employees think about what you’ve just presented. The poll results are a great conversation starter, giving you a natural incentive to prompt volunteers to elaborate on why they voted the way they did.

To make sure that everyone is moving in the same direction, it’s critical to bring everyone together to sync on a regular basis. With livestreaming and interaction technology, you can now reach out to your remote teams and make them part of the all-hands meetings which, if run effectively, will enable you to create alignment and boost your business growth.

This guest blog post was contributed by Juraj Holub, US Marketing Director, Slido.

Growing Audiences and Revenue for Radio and Broadcast News

Acquiring viewers is a constant competition. People have a screen on them at all times, and they are watching more video content than ever before. According to Hubspot, 78% of people watch videos online every week, and 55% of people watch videos online daily.

If you run a radio or news station, you want to reach as large of an audience as you possibly can. You want your message to be heard, by every person, on every device.

The Kidd Kraddick Morning Show on Livestream. 

The Kidd Kraddick Morning Show on Livestream. 

Creating live content online makes it easy to engage your existing audience, reach new viewers, and build an “always on” brand. Live video is accessible 24/7, breaking down the wall between broadcasters and viewers. When news breaks, people know where to go to get the latest updates. When a new music single drops, fans can listen in real-time, on their preferred device. If they’re not at their laptop, they can listen on their smartphone. If they are too lazy to reach for their smartphone, they can grab the tablet sitting on their nightstand.

Livestreaming is a necessity in the world of news broadcasting, and it is becoming increasingly more important in the world of audio entertainment. According to Shane French from Rover’s Morning Glory, "Not only have we realized an entirely new revenue stream, but [the Livestream] has become so popular, we can’t imagine doing the radio show without the streaming video component."

Creating live content online makes it easy to engage your existing audience, reach new viewers, and build an “always on” brand.

Fans want to be able to see the people they listen to every day on the train. People are naturally curious, and they want to put faces to the voices that come through their headphones. Radio stations and podcasts around the world are jumping into livestreaming to give their fans a behind-the-scenes, “something extra” experience. Soon, every radio station and podcast will be expected to livestream their content.

Streaming news and radio content also creates additional revenue streams. Stations like The Kidd Kraddick Morning Show, Fox 5 NY, KTLA, and NBC’s WSMV Nashville sell ads against their online streams in addition to their on-air ads. It gives fans the chance to catch up on news even if they couldn’t tune in real time.

Interested in Livestream for Broadcast? From local news stations to college radio stations to homegrown podcasts, we have a plan for every budget.


The Future Of Live Video: Sony + Redshark Explore New Products

Livestreaming technology is rapidly becoming more accessible, reliable, and affordable. On this week’s Livestream Learn, we break down what's next for the livestreaming industry in 2017 and beyond and how existing products will adapt to increasing consumer demand.

Red Shark editor-in-chief Dave Shapton, Sony Marketing Manager Peter Crithary, and Sony Product Manager Takuro Ema joined the Livestream Learn audience for a roundtable Q&A to discuss how technology companies are meeting this demand. Ema and Crithary debuted a new line of livestreaming production products from Sony and Shapton shared his expertise and predictions for progression in live video technology.


  • The features of Sony’s new wifi enabled HXR-NX5R professional compact camcorder for livestreaming, the new MCX-500 switcher, and the RM-30BP remote, and how all three work together for a live video production.
  • Where can we expect livestream technology to go five to 10 years down the road?
  • What are the implications of this new camera technology on livestreaming?

Livestreaming For Churches + Houses of Worship

Religious organizations and houses of worship of all faiths are tasked with spreading the word and sharing their beliefs. Our chosen house of worship is about community: learning together, rallying around one another in times of struggle, and lifting each other up. A house of worship is much more than a place you come once a week to pray, meditate, and learn – it’s where your community comes together.

Faith leaders are constantly in search of ways to bring in new members, engage existing members, and expand the reach of their message. Fortunately, spreading the word and sharing our faith today is easier and more accessible than ever before.

Worship has gone digital: in 2015, 3,000 houses of worship in 57 countries used Livestream to broadcast 121,026 services, ceremonies, and meetings. According to a study by Monk Development, 46% of church attendees say that a church’s website is important when choosing a church, 64% say their church’s website is important in facilitating participation in their church, and 33% say the internet was the first place where they learned about their church.

According to Pew research, the religious community is highly engaged online: sharing their beliefs on Facebook, asking for prayer on Twitter, or mentioning in a post that they went to church. Since 2013, faith-based organizations have seen the greatest increase in online giving, and churches increase donations 6X through a custom donation page.

“There is a serious benefit to livestreaming: The stats are clear that most people check out your online campus before they come to your church,” writes Andy McMillan on the Church Production blog. “So it’s an incredible tool to reach new people and to connect with those attendees who travel for business, etc. That being said, creating a respectable video stream is harder than it looks.”

Every day, Livestream works with religious organizations to help them connect with their communities and congregations, grow donations, and build their digital audience. We have more customers in faith-based industries than any other. Since we hear many of the same questions from houses of worship eager to get started with livestreaming, we created this guide to help you through the process and illustrate how other houses of worship are succeeding with livestreaming technology.

Download now to learn:

  • How to get started with livestreaming. 
  • Untapped opportunities for live video in faith-based organizations. 
  • How St. Joseph Catholic Church & School found a budget-friendly, easy streaming solution. 
  • How Champions Centre increased site traffic and receives 70% of donations online. 
  • How The Crossing Church doubled their website traffic and receives 50% of their donations online.

Download our guide to streaming for Houses of Worship.

New From Livestream: Start Building With Our Developer API

We’re excited to announce that our developer API is available, offering full flexibility and control over your viewing experience. As part of this effort we are launching a brand new developer portal to house all SDKs and APIs. Check it out here.

Why does Livestream have an API?

Many of our customers have expressed the need to customize their Livestream integration, making the API one of the most highly requested features. Over the past few months we’ve conducted a closed beta program, witnessing the wide variety of applications for live and on-demand video.

API: Explained for non-techies

You may not know it but you’re using APIs all the time in your day-to-day routine. API stands for Application Programming Interface and simply allows applications to invisibly talk to each other in real-time. Booking a ride on demand? Your app is probably using the Google Maps API to tell you how many minutes away your driver is. Looking at movie reviews? Your browser might be using the Fandango API to display the closest movie theaters and provide tickets. Livestream’s API can be used by any brand to pull in their live and on-demand content and display them however they want.

An example of what's possible with the API

An example of what's possible with the API

Infinite possibilities

There are no limits to the rich experiences you can build for audiences to enjoy your live and archived content. Core functionality allows you to bring live and archived streams into your site, automatically create events, and use any video player of your choice. For custom content portals, you can update your site when your event goes live and allow users to search archived events. Broadcasters can also pull content across multiple accounts by linking to them in the API dashboard. Here are some applications our customers have built on using our API:

  • A live 1080p background takeover on a Brazilian radio site.
  • EDGEsport, a live-action sports portal that monetizes live and archived content behind a paywall.
  • Boston Celtics’ NBA site updates in real-time with an embedded Livestream player when a live press conference is held.

Getting started

Our API is available as an add-on for active Livestream subscribers. Get started today by checking out the REST documentation featured in our developer portal.

IBC 2016: New Studio HD550 4K Edition, Mevo + More

For the third year, Livestream will be exhibiting at IBC 2016 in Amsterdam at Hall 7 Booth A10. For IBC 2016 we’re bringing some exciting new products for attendees to demo in person.

Livestream’s Studio HD550 and HD51 switchers in 4K

Launching at IBC 2016, Livestream’s portable (Studio HD550) and rackmount (Studio HD51) live production switchers are now available in 4K edition for pre-order. Featuring 5 inputs and one output with full size HDMI and SDI connectors. The 4K Edition also features upgraded hardware all around: 64GB RAM, 8 Core Intel i7 CPU (16 Virtual threads), Windows 10, 2TB SSD drive. Pre-order now from Livestream or one of our resellers at Shipping in November 2016.

Studio 4 Software with 4K crop, Mevo + Facebook Live

Livestream Studio 4, with support for Facebook Live and the new Mevo camera, is now available and will be on display in the Livestream booth. Studio 4 also offers 4K crop technology, allowing producers to turn any single camera feed into a multi-camera shoot.

Mevo: The pocket-size production studio

Mevo, the live event camera by Livestream, allows anyone to create the appearance of a multi-camera shoot with one tiny device. Mevo integrates with Livestream Studio as a camera input or can be used as a standalone streaming camera to Facebook Live or Livestream. Test it out at IBC!

Visit the Livestream team in Hall 7 booth a10 for swag and to try out these new exciting products.

Live From Fashion Week: How Major Brands Are Livestreaming Fashion Shows

In 2016, livestreaming your fashion show is a must. “If you dont livestream your show you’re missing out on a huge opportunity that your competitors are going to pick up on,” says Elizabeth Fuller, Digital Manager at Carolina Herrera. Fuller would know – the Wall Street Journal called the Herrera team’s Fall 2016 New York Fashion Week stream: “textbook-how-to-do-it.

Many fashion brands struggle with how to livestream a fashion show with so many logistics involved. “I think five years ago you didn't livestream a show because fashion shows were still meant to feel exclusive,” says Fuller. But things have changed, and customers and social followers alike are demanding more from fashion brands.

Social media has broken down that wall that separated the fashion crowd from people who are admirers of fashion," Fuller says"You have to stay on top of these advancements to get the consumer excited, and sharing on social helps get the most engagement and talk around your brand."

After a bad experience with livestreaming, the Carolina Herrera team decided to not stream their fashion show online for the first time in five years for their Fall 2015 show. “We saw a significant decrease on our social platforms and there was a lot less talk around the event because people couldn't see it as it was happening,” says Fuller. They also lost international press compared to previous seasons. “We knew after that season it was a mistake to not livestream.”

For the Fall 2016 show, the Carolina Herrera digital team needed to find a solution and were introduced to Livestream through their event agency. Once Livestream got to The Frick, they realized their work was cut out for them. “It’s a space that is not set up for a live production,” says Alex Schuster, Director of Professional Services at Livestream.

The Livestream Production Team produced the live runway show broadcast with a standard three-camera shoot in addition to the two 360-degree cameras on each side of the room. The Livestream Product Team then created a custom player that allowed users to choose their own viewing angles and experience. Livestream also shot the show vertically to align with the display televisions in the Carolina Herrera show rooms. “You could get a shot of any part of the room as it was happening live,” says Fuller. “It was a really unique viewing experience for our audience around the world.”

Fuller’s advice for a noteworthy, live fashion show? “When you plan a livestream for a fashion show you want to have the best possible version. Be doing something no one else is doing, or provide the best user experience,” Fuller says. “We feel like Carolina Herrera did that by partnering with Livestream, and the Journal recognized us as the best livestreaming experience in all of New York Fashion Week.”

To read more about the Carolina Herrera digital team’s Fashion Week stream, or to learn more about how to broadcast a fashion show online, download the full Carolina Herrera case study today.