On Livestream Learn, we discuss event planning, event marketing ROI, and live video best practices with two senior event planners.
Your event page sets the stage for your live broadcast. When you prepare to go live, we want to make sure you have the tools to create a unique experience for each event your viewers watch. We're excited to share the new look and feel of our event pages with improved features that connect you with your audience more than ever before.
We built a brand new event experience to give our customers and their viewers the best possible livestreaming experience.
The new event page allows producers to present a more polished look from promoting your upcoming event to VOD. We’ve also enhanced the visual experience of upcoming event pages so you can proudly promote them ahead of your stream.
The new experience is a full browser design allowing you to let your content shine without the interface getting in the way.
We’ve also brought the new event page experience to our embeds. Your viewers can now chat directly from your embed during a livestream and you have the option of including all of your event posts. This option is available as a toggle when embedding over 480px wide.
Editing is now faster and easier. Need to add a post or adjust a setting for your event? The editor panel keeps your content in-view and you never have to leave your event page.
It's easier than ever to get started with a new event. Fill a few fields and you’re into a draft view where you can contextually drag and drop in your event poster and add a description and location. As long as you’re in draft you can privately test live broadcasting using producer, studio, or our mobile app.
How We Got Here
External input is crucial when improving a product used by thousands of customers every day. With this in mind the Livestream design team visited some of our NYC-based producer customers. We had conversations and shadowed their live events to get a better understanding of how they created and maintained their events on Livestream and issues they faced with the existing experience. Numerous phone interviews were also conducted with customers in a diverse range of industries to gather a broader understanding of their workflows. Our product team also utilized Livestream’s support and sales teams for direct lines of feedback.
Next we dove into the numbers, tracking how often pieces of the existing experience were used and whether or not our producers were using the experience as we thought. What workarounds were they employing? How could we better accommodate those as part of the standard experience?
DURING THIS RESEARCH PERIOD WE LEARNED THREE IMPORTANT THINGS:
- Event pages are all about the content. Your live broadcast should be front and center.
- Event pages should be compelling to look at, even if you’re not live.
- They should be easy to set up – our customers’ time is valuable.
Today you’ll be able to use the new event page, but soon we’ll be releasing an updated account experience which will make it easier for producers to manage their events with improved filtering and a new list view.
As with all product design efforts nothing is ever done, final, or finished. We’ll be continuing to learn how you’re using the product and evolve it to suit your needs. Your feedback is always welcome.
Want to try out the new event experience today? Log into your account to get started.
This week on Livestream Learn, we covered best practices for streaming to Facebook Live and demonstrated how to use Livestream Studio to stream to Facebook. We also demonstrated how to use 4K cropping and Remote Web Control – both new Livestream Studio 4.0 features.
When streaming to Facebook Live we always encourage our customers not to build a castle on someone else's land. Facebook Live is a great tool to reach a massive audience and leverage that engagement for your brand, but you always want to be driving that traffic back to your website or main stream. A great example of this is Tough Mudder. During major events they feature a teaser stream on Facebook Live while driving traffic to their multi-stream live-event page on their own website.
According to KZO, 62% of consumers have a negative opinion of a brand with a low-quality video experience. As more brands flock to Facebook Live, high quality content will be what actually stands out (and the days of exploding watermelons will soon be over). When you use Studio to stream to Facebook Live, your stream will appear more polished and professional than the run-of-the-mill iPhone video.
4K Cropping + Remote Web Control
4K cropping uses the same technology as the Livestream Mevo camera to make a single camera shot look like a multi-camera production. This is a great option for producers with one camera who want to have that multi-camera look and feel for their live event. Check out how 4K cropping works in Studio in the gif above.
Remote Web Control is a great option for production teams who cannot be together in the same place. This new feature allows you to give access to other team members who log in through Google Chrome to help monitor a livestream, add graphics or lower thirds, and adjust audio.
To see all these new features in action, check out the video and slides below:
We'll be back with a new Livestream Learn on July 26 at 1:30pm ET to talk about event planning and livestreaming best practices with an expert event producer.
Events and video have become go-to tactics for the most successful marketers. This makes sense – video and events are dynamic, engaging, and in the case of live video, interactive. What happens when you combine the two? Events are a great way to engage prospects and consumers, but without video your event content is trapped, only accessible to in-person attendees.
In this infographic we've arranged a collection of statistics and quotes on live events and video marketing you can keep in your arsenal whether you're building a budget request or your next presentation.
Appendix of stats and sources:
Online Video On Demand Is Growing
78% of people watch videos online every week.
55% of people watch videos online every day.
Coachella livestreamed both weekends on three stages with over 60 acts to the tune of 9 million views. - Forbes
Facebook gets 4 billion video views a day. 55% of mobile data traffic is from video. - Mary Meeker Internet Trends 2015
“Livestreaming (video) continues to bring niche moments to life, interrupting streams everywhere, making conversations on demand a form of engagement and entertainment.” - Brian Solis, Altimeter Group
Video + Events Are An Integral Part Of Marketing Strategy
96% of B2B companies are planning to use video in their content marketing over the next year.
52% of marketers believe that video marketing is effective for brand awareness, lead generation, and online engagement.
At Livestream, large business video streams have increased over 1300% in four years.
Brands increased their event and experiential marketing budgets by 6.1% in 2015.
The event industry will grow by 44% from 2010 to 2020, exceeding most growth predictions for other industries. - US Bureau of Labor
The global events industry is expected to generate $18 billion of annual revenue by 2018.
77% of B2B marketers use in-person events as part of their content marketing strategies. - MarketingProfs & Content Marketing Institute
“Livestreaming is about to become even more ubiquitous...Mainstream social apps like Facebook are adopting their own livestreaming features, and users are beginning to demand more live, 'in the moment' content. This puts a heavier burden on content marketers, demanding fewer preconceived, scheduled-in-advance pieces of content and more present-focused video streaming opportunities.” - Forbes
Video Is Effective For ROI
52% of marketing professionals worldwide name video as the type of content with the best ROI. - HubSpot
Video viewers are 1.7X more likely to buy. - Invodo
74% of survey respondents said that video content produces better conversions than any other form of content. - Vidyard, 2015
73% of B2B marketing professionals say that video has positively impacted marketing results. - Reel SEO
30% of people who watch a livestream of an event will attend that same event the following year. - Digitell
“In 2016, content marketers need to test visual and video platforms, not to mention livestreaming, as new means to offer content that is engaging and will entice users beyond the classic text-based blog.” - B2C
Video Needs To Be High Quality To Be Effective
62% of consumers are more likely to have a negative perception of a brand with a low-quality video experience. - KZO
23% of people who have been presented with a poor quality video experience would hesitate to purchase from the brand.- KZO
Enjoyment of video increases purchase intent by 97% and brand association by 139% - Unruly
"I think it takes more than three seconds to build your brand, and consumers are willing to spend the time if your content is compelling, relevant, and valuable.” - Momentology