Live From NAB: Introducing Studio Cloud and Studio 4.0 Software

We have two exciting software announcements coming out of NAB 2016. We are now offering our Studio Cloud software as an add-on for Enterprise customers. That means live event producers using Livestream Studio Cloud can now transcode, do basic mixing, and RTMP ingest from anywhere in the world at anytime without dedicated hardware.

We’re also releasing Studio 4.0 software in beta, available for all customers in June, now featuring Facebook Live integration.

Studio Cloud

With Studio Cloud, anyone can take advantage of the power of cloud computing to run a fully functional production switcher entirely from a browser through a dedicated server in the Amazon cloud.

From there, you can send your stream to Studio Cloud using any RTMP compatible encoder. Once the Studio Cloud receives your stream, you can tell Studio to begin broadcasting to your Livestream event in HD using our new Web Control feature in Google Chrome. You can choose to have it stream in up to four bitrates without worrying about Studio’s connection speed or CPU limitations.

Studio Cloud is a great option for anyone who wants to take advantage of Livestream’s flat-rate subscription pricing without adding new hardware by leveraging existing RTMP encoders you might have already invested in. You can also send two streams from separate locations to Studio Cloud and switch between them using Web Control – a great solution for a multi-location conference or a presentation between teams in separate offices.

Cloud Edition of Livestream Studio is available as an add-on to a Livestream Enterprise plan. Contact our sales team to get started.

Studio 4.0 Software - Now with Facebook Live support

The Studio 4.0 update lets any producer create live video with multi-million dollar production quality. Studio 4.0 is a free upgrade available in beta today, and rolling out to all customers as a free upgrade in June via Studio’s auto-update.

Studio 4.0 offers the following brand new features:

Current Studio users interested in trying out the Studio 4.0 beta can find more information on how to install it here. Also visit our Studio Facebook group for beta support.

 

Mevo — The First Camera for Facebook Live

The [M]ulti-camera [EVO]lution has arrived. Mevo puts the power and tools of a multi-camera production studio in the palm of your hand, at a fraction of the cost of traditional setups.

 

 

This morning at F8, the Facebook Developer Conference, Facebook announced that Mevo is the first camera to stream directly on Facebook Live. Today, we also released footage shot with Mevo. Please read our post on Medium for all the latest Mevo news.

And don’t forget, there’s still time to save $100 on your Mevo order! Visit getmevo.com today to lock in your savings. Order now and Mevo will be delivered to you before it hits stores this summer.

Mevo (formerly Movi) is designed in Brooklyn by Livestream, the leader in live video.

5 Benefits of Expanding Your Events Calendar

The global events industry is booming, and there are numbers to prove it. According to UBM, revenue generated by events is expected to reach $30 billion by 2018. This might seem high, but it makes sense considering the majority of 2015 marketing budgets were spent on in-person events.

Why are marketers devoting so many financial resources to events? It’s simple. Events are the strongest form of experiential marketing. Branded events evoke positive emotions in customers long after they are over. A successful event provides value to attendees beyond information about a product or service. By finding an opportunity to interact with the right demographic of people — both current customers and prospective buyers — brands can develop positive brand attitudes and long-lasting relationships.

Expanding your events calendar doesn’t need to be a daunting task. Events can range from conferences to product launches to workshops to kitten bowls. Yes, kitten bowls. Before watching the Super Bowl, thousands of people watched the Hallmark Channel’s Kitten Bowl III Training Camp on Livestream. You can start small, you can start whimsical, you can start fun. What matters the most is that your events get you valuable face-to-face time with your audience.

Read on for the top five benefits of hosting more events.

  1. Generate brand awareness

Hosting events helps your brand gain exposure. The more events you host, the more you are exposed to the right customers. The best, most creative events facilitate interactions that not only reflect positively on your brand but generate buzz long after your event is over.

     2.  Build brand equity

There is great value in building brand equity. Events build brand equity through brand experience. According to a study by Momentum Worldwide, events are the most effective brand experience. Attending an event drives 65% of people to recommend a brand and 59% to enter the sales funnel afterwards.

      3.  Interact with your customers

All marketers know multi-touch campaigns build stronger relationships with your audience. Hold an event to facilitate genuine interactions with your loyal customer base as well as your prospects. According to the Center for Exhibition Industry Research, 43% of event attendees believe the value of face-to-face interactions will continue to increase over the next two years.

      4.  Expand your reach

Loyal customers drive 80% of your business, but it’s also beneficial to develop new customer relationships. Hosting an event can help you reach people you are not currently connected with. Invite your most promising prospects and communicate your message to them in a controlled atmosphere, immersing them in your brand message and the value of your offerings. Events have the power to turn potential prospects into future loyal customers.

      5.  Drive revenue

Revenue, revenue, revenue. Hosting an event is all about driving post-event sales. Events deepen connections with existing customers and prospects, effectively nurturing them into the sales funnel. A positive brand experience is purposefully designed to encourage attendees to make a purchase. In fact, 59% of customers who attend a branded event make a purchase. Create an event your attendees love, and you will see a direct ROI.  

 

When executed properly, events can be the most effective marketing tool. While we only list five benefits of hosting more events in this post, the benefits are actually pretty endless.


Now that you’re hosting more events, you need to unlock their power. That’s where Livestream comes in.

 

Expand your reach, grow a global audience and drive even more revenue by incorporating live video into your event marketing strategy.

 

 

 

Discovering live events just got easier

Today we’re releasing an updated discovery experience for iPhone and iPad that allows you to find and enjoy events easier than ever before.

See what’s happening in your network of followed accounts, explore what’s popular now or browse events by categories within the new side menu navigation. 

Interested in what sports are happening live now? We’ve brought categories of events to life in rich, auto-playing feeds, so you can see the action right away. Tap an event to dive deeper and interact with fans and updates in real time.

For existing users, you’ll also notice a new look on your account page for yourself and followers making it easier for you to manage and create, and easier for your fans to get excited about your next upcoming event.

Ready to watch an event on the big screen? Our improved Chromecast experience allows you to watch an event on your connected device while you continue to browse the app.

You can download it today from the App Store for iPhone and iPad. Check it out for yourself and let us know what you think on Twitter at @Livestream.

Do you Livestream via Android? Look for a similar updated experience in the coming months.

Introducing Mevo, the Live Event Camera

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We are delighted to lift the curtain on Mevo, the new camera from Livestream that makes it easier than ever to broadcast events in HD.

Mevo is a pocket-sized live event video camera that lets you edit on your iPhone while you film, enabling you to share live events in real time with unprecedented production value. Mevo helps busy consumers, organizations, and event producers seamlessly share the engaging stories of their live events by putting the power and capabilities of a multi-camera production studio at their fingertips.

The sleek Mevo camcorder fits in the palm of your hand, yet its 150-degree all glass lens and 4k sensor enable the iOS app to control up to nine virtual HD cameras. Live editing includes the ability to pan, zoom, and cut between multiple live shots from a single camera, providing the same storytelling capabilities used in professional live productions. Mevo can also be easily added as a remote camera in Livestream Studio.

Mevo’s leading edge technology enables an entirely new kind of video sharing experience for a wide variety of uses – from concerts to conferences, sports to school plays, and the events that business owners of all sizes need to share online. Customers can easily share their fully edited videos immediately to their favorite social networks or simultaneously stream their event to Livestream.

Pre-order MEVO Today and Save $100

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Mevo will ship in Summer for $399. If you pre-order a Mevo today, you’ll save $100 off the full retail price. This special offer is only available for a limited time at getmevo.com.

Our team has over 200 years of collective live video experience, providing expert solutions from stage to stadium, conference to campus, and everything in between. With our best­-in-­class suppliers and manufacturing partners, we designed and built Mevo from the ground up so that everyone could experience professional multi­-camera features.

Unlike anything else on the market, Mevo empowers anyone to easily produce a high-caliber, compelling video for an affordable price. Mevo’s product features include:

Live Edit in HD

  • Live editing on the fly between 9 virtual HD cameras using an easy-to-use iPhone app, with simple features that include: tap to cut, pinch to zoom, and drag to pan.
  • Automated editing mode with smart people recognition and movement tracking.
  • Minimum input/maximum output: 4K sensor captures high-quality video, built-in microphone array and DSP provides stellar audio quality.
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Effortless Sharing

  • Stream live in HD with quality and ease to Livestream and Facebook Live.
  • Store now, share later – includes 16GB microSD card to record and store your video, plus built-in features that make it easy to share your video immediately on websites, social networks or via email.
  • Cloud connected, Wi-Fi enabled to ensure high-quality Internet connectivity.

Simple, Unobtrusive Design

  • One pocket-sized camera does it all.
  • Stealthy enough to put right on stage with the action.
  • No rig required – designed to set up in seconds and get out of the way so you can stay focused on the event, not the gear.
  • Comes with everything you need to start your production, including a mount to attach Mevo to virtually any stand.

Additional product specs and details on the limited time $100 discount can be viewed at the official Mevo website, getmevo.com.

Making Theatre History with Daddy Long Legs

On Thursday, December 10th, Livestream and The Davenport Theatre made theatre history. Daddy Long Legs—a musical directed by the Tony Award-winning Director of Les Misérables—was the first Broadway or Off-Broadway production to be live streamed online for free. Fans were able to watch from anywhere in the world, turning an in-house audience of 149 into a global audience of more than 150,000. That’s the equivalent of 2.7 years of audiences at The Davenport Theatre.

Adam Halpin and Megan McGinnis (who are married in real life) kiss during the second act of Daddy Long Legs.

The man behind the history-making event? Ken Davenport, the owner of The Davenport Theatre and the producer of Daddy Long Legs The Musical. Daddy Long Legs Live wasn’t the first Livestream experience for Ken. “I was inspired by my own wedding,” Davenport said in a phone interview. “Live streaming my event was simple to do. Family and friends who weren’t able to come to my wedding were able to tune in from all around the country and watch.”

Broadway and Off-Broadway productions have fans from the four corners of the world without the option to travel to New York City. “The digital distribution of theatrical content is one of the biggest audience development tools that we're not using in the industry,” Davenport said. “Hopefully this will be the first of many.” According to A Producer’s Perspective, Daddy Long Legs viewers hailed from 135 different countries, including Thailand, Brazil, Guam, Denmark, Bulgaria, the United Arab Emirates and Senegal.

Davenport decided to live stream the production to engage with fans, increase awareness, quickly spread word-of-mouth, and generate future ticket sales. “Theatre tickets are sold through word-of-mouth. It's hard to generate word of mouth when our production seats 1,000 people in a week,” Davenport said. “In one night, I can get the equivalent of a year, two years, or more worth of audiences. It's a giant catalyst for my word-of-mouth. We’re creating a tidal wave of word-of-mouth.”

Adam Halpin and Megan McGinnis answer questions during the post-show Q&A session at The Davenport Theatre. 

The result? #DaddyLongLegsLive trended nationally on Twitter and a tidal wave showed up at The Davenport Theatre. In the weeks since the event, Daddy Long Legs has experienced an increase in ticket sales and a 484% increase in CD sales. Daddy Long Legs Live proved that there is a global interest and proven benefit to live streaming theatre. Fans from around the world can watch shows they were never able to see before and theatres can use a new marketing tool to generate future sales.

Introducing the Livestream App for Apple TV

With the Livestream app for Apple TV, you have another great way to kick back and watch live events in HD right from your living room. Let’s take a tour...

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Right away, you’ll find the best live events happening in the world of sports, music, news, and more.

Selecting an event, you can find event info, follow along with event posts, or jump right into the live video…

Of course, if you’re looking for something in particular, you can search for any event or account. 

We’re always focused on giving event producers new ways to share their events with more people. The Livestream app for Apple TV opens events up to a whole new audience and gives viewers another great option for watching live content.

You can download it today from the App Store for Apple TV. Check it out for yourself and let us know what you think on Twitter at @Livestream.

 

Livestream Analytics: Diving Deeper into your Event Data

We know it is important for you to understand the metrics that define success for your broadcast. Our customers rely on key performance indicators (KPIs) for viewership including concurrent viewers, viewing duration, audience geography, and more. We are thrilled to announce the release of Livestream Analytics, giving you the tools you need to dive deeper into your event data. Analytics is battle tested, as we’ve been in beta since March 2015, and this first release will serve as the foundation for future enhancements. 

Analytics is now available to all our Premium and Enterprise customers. Here is a quick peek at some of the robust features of Livestream Analytics.

The Dashboard

When you first load your Analytics dashboard, you are presented with metrics for all your account’s events. The dashboard provides filters to select the high-level analytics you want to see, such as events or geographies. You can also apply multiple filters to discover the intersection of different views. For example, you can quickly see how event ABC performed in Canada. You can even drill down and check stats for specific URLs. And in response to frequent requests, you can download data or print out dashboard reports straight from the tool.

 

Available filters in Analytics dashboard

 

Metrics

1. Views Summary: Quickly check the summary of total views, total duration and peak concurrent viewers on the left hand side of the dashboard.

2. Timelines: Follow two timelines, views – total views of  your content in a specific period of time – and concurrent viewers – how many people were simultaneously viewing the content during a specific period of time. 

3. Distribution: Views and watched duration can be analyzed by devices, locations, content, media type, and more.

 

Impressions Converting to Views

The Livestream Analytics platform captures impressions for each video whether it's viewed or not. You can check the conversion of who actually viewed your content by applying the 'exclude load' filter from the top filter bar. 

Analytics on Account Upgrade

The Analytics dashboard is only visible to Premium and Enterprise customers. Once you upgrade your account to any of these plans, the analytics for your previous events will be unlocked and available to you. For more details, learn how you can use Analytics or dive straight into your metrics now.

Introducing Our New CEO

Mark, Phil, Max, Daya, and Jesse enjoying the view from Bushwick

Mark, Phil, Max, Daya, and Jesse enjoying the view from Bushwick

From Max 

I am pleased to announce the appointment of Jesse Hertzberg as Livestream’s new CEO. 

Over the past seven years we have built the world’s leading live video streaming company, developing industry changing hardware and software products that empower people and businesses to connect with their customers in a deeply personal way. Along the way, our team grew from four founders here in New York City to 160 Livestreamers on three continents. 

Our time is now. Worldwide consumers and global technology infrastructure have never been more ready for our vision of a world where every event can be experienced live, regardless of where the audience is located. It is the perfect time for Livestream to engage the next gear in pursuit of the realization of our vision. 

To enable this acceleration I recruited Jesse to succeed me as CEO with the full support of our co-founders and the Livestream board of directors. Most recently, Jesse ran operations at Squarespace and Etsy – two of the most admired technology companies here in New York City – where he was instrumental in helping them achieve scale. 

As for me, I’m excited to focus my energy on my new role as SVP & GM, Video Products. Going forward, I will be responsible for all of our video production offerings. I will also continue to serve as Chairman of the board.

Today we begin an exciting new chapter in Livestream’s story. I would like to thank everyone who has contributed to our journey so far and helped make Livestream possible, including our investors, co-founders, team members, partners, mentors, and, most importantly, customers. Please join me in welcoming Jesse to our team!
 

From Jesse

I was recently on vacation with my family and found myself utterly relaxed yet constantly thinking about Livestream. The team members, R&D pipeline, customer list, and market opportunity were invariably on my mind. It became self-evident on that trip that it was time for me to accept Max’s challenge.

I’ve lived through my fair share of startup transitions and am reminded of what Fred Wilson once wrote: “The best transitions are not forced by anyone. They are driven by the founders.” It’s a true testament to Livestream’s founding team that in order to achieve their dreams for the company, they recognize it is necessary to continuously focus people and teams on their strengths. Livestream was built thanks to the tireless efforts of our remarkable team members. Together, we will be able to move the company forward faster than ever before, with the comfort of knowing that each of us cares about every single detail that goes into building world-class products and industry-leading organizations.

Max and I have been planning this transition for a while now, and I’ve been chomping at the bit to get started. I thank everyone at Livestream for inviting me to join them on this journey.

Jesse