The Livestream Learn webinar series started with a marathon.
In a unique move, Head of Customer Operations Laura Marciano hosted a full-day livestream Q&A to answer questions and interact with our customers. Since this was not a scalable solution, Senior Producers Nathan Lundie and Ian McCoy put together a brief, bi-weekly show called Livestream Learn featuring product demos alongside a live Q&A.
It soon developed a dedicated following of producers and a DIY ethos. In that same spirit we're relaunching Livestream Learn on May 24 with a wider rotation of experts and a broader range of topics. In the coming months Livestream Learn will cover everything from product updates to industry-wide best practices on live-video production.
As we move forward, we want to also look back at how Livestream Learn came to be. Below are recaps of our three most popular Livestream Learn videos – all great resources for video professionals and Livestream Customers alike.
1) How To Get Started With Livestream
This video is a great place to get started for new Livestream users. It explains Livestream plan pricing and features, how to get started with a Livestream account, and how to create a Livestream event page for your broadcast.
2) Account Design + Livestream Producer
This episode of Livestream Learn highlights how to customize and personalize your Livestream account and event pages. Our hosts, senior producers Nathan and Ian, also overview how to create a stream with the free Livestream Producer software which only requires a capture card or webcam to get started.
3) Account + Event Setup
This Livestream Learn episode reviews how to create a Livestream account and how to adjust account settings including making a custom URL and adding Google Analytics tracking. You can also learn how to adjust privacy settings on your Livestream account and create a password protected livestream. Finally the hosts highlight how to geo-block events and whitelist IP addresses for broadcasters dealing with international streaming regulations.
If you're new to livestreaming, be sure to check out the entire Livestream Learn library and our next Livestream Learn on May 24 where we'll be reviewing how to use our best-in-class Studio software and hardware to create professional quality multi-camera productions. Learn how companies like Tesla, Microsoft, and Glassdoor use Livestream software to create incredible events. We’ll also be taking questions live from our viewers. RSVP now!
Livestream CEO Jesse Hertzberg explains why the pieces are finally in place for 2016 to be the year of live streaming.
I joined Livestream a year ago for the same reason: every day, we help organizations get their ideas in front of global audiences and enlarge their community using the most innovative live video technology in the industry. There is power and true connection in live experiences. Nothing beats the immediacy of the moment and the impact of a shared experience. Nothing comes close to the energy of a live event.
Live video streams for large organizations powered by Livestream have increased over 1000% in the last four years. This explosive growth is more than a trend.
The newest update to the Livestream iOS app makes it easier to stream than ever before. Following the recent update to improve Livestream's discovery experience, this new and simpler mobile broadcaster makes spontaneous moments easier to capture.
With Mevo the perfect mid-range solution between complex studio setups and mobile, it was important for us to focus on making our mobile app just as easy and seamless to use.
Go live anytime! You can broadcast and create a new event with the push of a button, or go live to a previously created event. You now choose how much detail goes into your event before going live.
SIMPLIFIED EVENT CREATION
Creating an event in advance? That’s easier now too. You can create an event in a single step and publish when you’re ready to share it with the world.
update your audience
You can now update your followers with information, images, and video from within your event's page.
CHOOSE A GREAT IMAGE FOR YOUR ON-DEMAND VIDEO
Our new support for 16x9 event posters allows you to use video stills and existing assets to label your video, avoiding the need to create a unique image.
update your livestream app today
Download this update and start streaming today! You can find it in the Apple App store for the iPhone and iPad. An android release will be following in the coming weeks. Please rate and review, or reach out to us directly on Twitter at @Livestream.
We have two exciting software announcements coming out of NAB 2016. We are now offering our Studio Cloud software as an add-on for Enterprise customers. That means live event producers using Livestream Studio Cloud can now transcode, do basic mixing, and RTMP ingest from anywhere in the world at anytime without dedicated hardware.
We’re also releasing Studio 4.0 software in beta, available for all customers in June, now featuring Facebook Live integration.
With Studio Cloud, anyone can take advantage of the power of cloud computing to run a fully functional production switcher entirely from a browser through a dedicated server in the Amazon cloud.
From there, you can send your stream to Studio Cloud using any RTMP compatible encoder. Once the Studio Cloud receives your stream, you can tell Studio to begin broadcasting to your Livestream event in HD using our new Web Control feature in Google Chrome. You can choose to have it stream in up to four bitrates without worrying about Studio’s connection speed or CPU limitations.
Studio Cloud is a great option for anyone who wants to take advantage of Livestream’s flat-rate subscription pricing without adding new hardware by leveraging existing RTMP encoders you might have already invested in. You can also send two streams from separate locations to Studio Cloud and switch between them using Web Control – a great solution for a multi-location conference or a presentation between teams in separate offices.
Cloud Edition of Livestream Studio is available as an add-on to a Livestream Enterprise plan. Contact our sales team to get started.
Studio 4.0 Software - Now with Facebook Live support
The Studio 4.0 update lets any producer create live video with multi-million dollar production quality. Studio 4.0 is a free upgrade available in beta today, and rolling out to all customers as a free upgrade in June via Studio’s auto-update.
Studio 4.0 offers the following brand new features:
Mevo puts the power and tools of a multi-camera production studio in the palm of your hand, at a fraction of the cost of traditional setups.
And don’t forget, there’s still time to save $100 on your Mevo order! Visit getmevo.com today to lock in your savings. Order now and Mevo will be delivered to you before it hits stores this summer.
Mevo (formerly Movi) is designed in Brooklyn by Livestream, the leader in live video.
The global events industry is booming, and there are numbers to prove it. According to UBM, revenue generated by events is expected to reach $30 billion by 2018. This might seem high, but it makes sense considering the majority of 2015 marketing budgets were spent on in-person events.
Why are marketers devoting so many financial resources to events? It’s simple. Events are the strongest form of experiential marketing. Branded events evoke positive emotions in customers long after they are over. A successful event provides value to attendees beyond information about a product or service. By finding an opportunity to interact with the right demographic of people — both current customers and prospective buyers — brands can develop positive brand attitudes and long-lasting relationships.
Expanding your events calendar doesn’t need to be a daunting task. Events can range from conferences to product launches to workshops to kitten bowls. Yes, kitten bowls. Before watching the Super Bowl, thousands of people watched the Hallmark Channel’s Kitten Bowl III Training Camp on Livestream. You can start small, you can start whimsical, you can start fun. What matters the most is that your events get you valuable face-to-face time with your audience.
Read on for the top five benefits of hosting more events.
- Generate brand awareness
Hosting events helps your brand gain exposure. The more events you host, the more you are exposed to the right customers. The best, most creative events facilitate interactions that not only reflect positively on your brand but generate buzz long after your event is over.
2. Build brand equity
There is great value in building brand equity. Events build brand equity through brand experience. According to a study by Momentum Worldwide, events are the most effective brand experience. Attending an event drives 65% of people to recommend a brand and 59% to enter the sales funnel afterwards.
3. Interact with your customers
All marketers know multi-touch campaigns build stronger relationships with your audience. Hold an event to facilitate genuine interactions with your loyal customer base as well as your prospects. According to the Center for Exhibition Industry Research, 43% of event attendees believe the value of face-to-face interactions will continue to increase over the next two years.
4. Expand your reach
Loyal customers drive 80% of your business, but it’s also beneficial to develop new customer relationships. Hosting an event can help you reach people you are not currently connected with. Invite your most promising prospects and communicate your message to them in a controlled atmosphere, immersing them in your brand message and the value of your offerings. Events have the power to turn potential prospects into future loyal customers.
5. Drive revenue
Revenue, revenue, revenue. Hosting an event is all about driving post-event sales. Events deepen connections with existing customers and prospects, effectively nurturing them into the sales funnel. A positive brand experience is purposefully designed to encourage attendees to make a purchase. In fact, 59% of customers who attend a branded event make a purchase. Create an event your attendees love, and you will see a direct ROI.
When executed properly, events can be the most effective marketing tool. While we only list five benefits of hosting more events in this post, the benefits are actually pretty endless.
Now that you’re hosting more events, you need to unlock their power. That’s where Livestream comes in.
Expand your reach, grow a global audience and drive even more revenue by incorporating live video into your event marketing strategy.
Today we’re releasing an updated discovery experience for iPhone and iPad that allows you to find and enjoy events easier than ever before.
See what’s happening in your network of followed accounts, explore what’s popular now or browse events by categories within the new side menu navigation.
Interested in what sports are happening live now? We’ve brought categories of events to life in rich, auto-playing feeds, so you can see the action right away. Tap an event to dive deeper and interact with fans and updates in real time.
For existing users, you’ll also notice a new look on your account page for yourself and followers making it easier for you to manage and create, and easier for your fans to get excited about your next upcoming event.
Ready to watch an event on the big screen? Our improved Chromecast experience allows you to watch an event on your connected device while you continue to browse the app.
You can download it today from the App Store for iPhone and iPad. Check it out for yourself and let us know what you think on Twitter at @Livestream.
Do you Livestream via Android? Look for a similar updated experience in the coming months.
We are delighted to lift the curtain on Mevo, the new camera from Livestream that makes it easier than ever to broadcast events in HD.
Mevo is a pocket-sized live event video camera that lets you edit on your iPhone while you film, enabling you to share live events in real time with unprecedented production value. Mevo helps busy consumers, organizations, and event producers seamlessly share the engaging stories of their live events by putting the power and capabilities of a multi-camera production studio at their fingertips.
The sleek Mevo camcorder fits in the palm of your hand, yet its 150-degree all glass lens and 4k sensor enable the iOS app to control up to nine virtual HD cameras. Live editing includes the ability to pan, zoom, and cut between multiple live shots from a single camera, providing the same storytelling capabilities used in professional live productions. Mevo can also be easily added as a remote camera in Livestream Studio.
Mevo’s leading edge technology enables an entirely new kind of video sharing experience for a wide variety of uses – from concerts to conferences, sports to school plays, and the events that business owners of all sizes need to share online. Customers can easily share their fully edited videos immediately to their favorite social networks or simultaneously stream their event to Livestream.
Mevo will ship in Summer for $399. If you pre-order a Mevo today, you’ll save $100 off the full retail price. This special offer is only available for a limited time at getmevo.com.
Our team has over 200 years of collective live video experience, providing expert solutions from stage to stadium, conference to campus, and everything in between. With our best-in-class suppliers and manufacturing partners, we designed and built Mevo from the ground up so that everyone could experience professional multi-camera features.
Unlike anything else on the market, Mevo empowers anyone to easily produce a high-caliber, compelling video for an affordable price. Mevo’s product features include:
Live Edit in HD
- Live editing on the fly between 9 virtual HD cameras using an easy-to-use iPhone app, with simple features that include: tap to cut, pinch to zoom, and drag to pan.
- Automated editing mode with smart people recognition and movement tracking.
- Minimum input/maximum output: 4K sensor captures high-quality video, built-in microphone array and DSP provides stellar audio quality.
- Stream live in HD with quality and ease to Livestream and Facebook Live.
- Store now, share later – includes 16GB microSD card to record and store your video, plus built-in features that make it easy to share your video immediately on websites, social networks or via email.
- Cloud connected, Wi-Fi enabled to ensure high-quality Internet connectivity.
Simple, Unobtrusive Design
- One pocket-sized camera does it all.
- Stealthy enough to put right on stage with the action.
- No rig required – designed to set up in seconds and get out of the way so you can stay focused on the event, not the gear.
- Comes with everything you need to start your production, including a mount to attach Mevo to virtually any stand.
Additional product specs and details on the limited time $100 discount can be viewed at the official Mevo website, getmevo.com.
On Thursday, December 10th, Livestream and The Davenport Theatre made theatre history. Daddy Long Legs—a musical directed by the Tony Award-winning Director of Les Misérables—was the first Broadway or Off-Broadway production to be live streamed online for free. Fans were able to watch from anywhere in the world, turning an in-house audience of 149 into a global audience of more than 150,000. That’s the equivalent of 2.7 years of audiences at The Davenport Theatre.
The man behind the history-making event? Ken Davenport, the owner of The Davenport Theatre and the producer of Daddy Long Legs The Musical. Daddy Long Legs Live wasn’t the first Livestream experience for Ken. “I was inspired by my own wedding,” Davenport said in a phone interview. “Live streaming my event was simple to do. Family and friends who weren’t able to come to my wedding were able to tune in from all around the country and watch.”
Broadway and Off-Broadway productions have fans from the four corners of the world without the option to travel to New York City. “The digital distribution of theatrical content is one of the biggest audience development tools that we're not using in the industry,” Davenport said. “Hopefully this will be the first of many.” According to A Producer’s Perspective, Daddy Long Legs viewers hailed from 135 different countries, including Thailand, Brazil, Guam, Denmark, Bulgaria, the United Arab Emirates and Senegal.
Davenport decided to live stream the production to engage with fans, increase awareness, quickly spread word-of-mouth, and generate future ticket sales. “Theatre tickets are sold through word-of-mouth. It's hard to generate word of mouth when our production seats 1,000 people in a week,” Davenport said. “In one night, I can get the equivalent of a year, two years, or more worth of audiences. It's a giant catalyst for my word-of-mouth. We’re creating a tidal wave of word-of-mouth.”
The result? #DaddyLongLegsLive trended nationally on Twitter and a tidal wave showed up at The Davenport Theatre. In the weeks since the event, Daddy Long Legs has experienced an increase in ticket sales and a 484% increase in CD sales. Daddy Long Legs Live proved that there is a global interest and proven benefit to live streaming theatre. Fans from around the world can watch shows they were never able to see before and theatres can use a new marketing tool to generate future sales.