How Startups Can Grow Audience + ROI With Live Video For Events

Events are one of the fastest growing industries in the United States, expected to generate $18B in revenue by 2018 and grow 44% by 2020 according to the US Bureau of Labor. Every day, Livestream helps organizations of all sizes get their ideas and events in front of audiences around the world. Below we explore how SaaStr and Enterprise Sales Meetup utilized Livestream to expand their reach and amplify their live events.

How Livestream Helped SaaStr Increase Their Audience 2080%

SaaStr is the leading force in SaaS sales, developing content and hosting multiple events throughout the year for the next generation of SaaS and B2B entrepreneurs. In 2015, Livestream partnered with the organization to stream their Sales Hacker and SaaStr Annual conferences.

“We want to connect with the entire world of SaaS founders and Livestream is absolutely the way to do it,” said SaaStr founder Jason Lemkin.

While 5,000 people from 47 countries attended in-person, the SaaStr Annual livestream reached over 109,000 live viewers and another 112,740 on demand.

By opening SaaStr’s event through a Livestream, they were able to reach a global audience that exceeded the physical capacity of their venue. This meant more eyes on their content, more brand awareness, and more leads.

“We know there are people that want to attend and want to learn, but everyone but can't make it,” said Sales Hacker Founder and CEO Max Altschuler. “It’s a great way to reach those people. They can watch what’s going on, interact with attendees on Twitter and interact with their friends that are here while they’re watching the content.”

SaaStr’s secret weapon for massive audience amplification was Livestream Audience Booster: a tool that allows our customers to reach an exponential number of viewers for only pennies per view. Livestream Audience Booster turns live video content into embeddable native advertisements. These videos appear on premium websites like MSN, USAToday, Slate, and ESPN, acquiring real views from real people. You can also whitelist websites based on the audience you’re targeting.

“The whole point of the Saastr community is we all grow and do sales and marketing the same way,” said Lemkin. “So if we get together either physically or virtually through Livestream, we can all learn together.”


Enterprise Sales Meetup Reaches More Members Online

After working with the startup community for a few years, Mark Birch saw a need to have real conversations around sales tactics and best practices in what was often, a very junior market.

“They don’t have a lot of experience around sales so Meetup was a good opportunity to bring together a lot of those folks,” said Birch, the Founder of Enterprise Sales Meetup. “Over time that started to expand to people a little later in their careers, a lot of sales leaders, who also want to come to Meetup to be part of the community and sharpen their own skills.”

Enterprise Sales Meetup works to build a community of salespeople in major cities across the U.S. through monthly events and online content that allows members to network, share ideas, and learn from successful sales leaders. Their goal: “to bring innovative, modern enterprise sales techniques to sales professionals that are practical and actionable.” Part of how they achieve this is through Livestreaming their events to their wider community. Enterprise Sales Meetup’s in-person events are usually attended by 50 to 100 people, but over 28,700 viewers have watched these events live.

“I see Livestream as instrumental to the success of Enterprise Sales Meetup,” said Birch. “Our community demands it. They want to have access to the events even if they can’t be there in person and this is an easy way to connect to those folks and have them feel as if they’re part of the community. Having Livestream as a partner helps me get the message out about what we’re doing here – giving access to all this great content and all these great speakers so that anyone around the world can view the content and learn from it.”

Livestream has also helped expand Enterprise Sales Meetup’s in-person events. A Director Of Sales Development reached out to Birch about setting up a Denver chapter after seeing several Enterprise Sales Meetup Livestreams. They just launched their first event, which was also broadcast on Livestream.

Birch’s advice to others dreaming of launching an industry-focused Meetup is to start small and think achievable. ”Don’t bite off more than you can chew,” he said. “That goes for all aspects of the event. Just focus on the core elements of what will make your event successful. All the other bells and whistles can be added after you’re able to execute a really solid event.”

Birch suggests organizers also really focus on creating quality content, not just facilitating in-person networking. “Livestream is a great thing to help, it gives me an opportunity to reach people I couldn’t reach,” said Birch. 

Want to learn more about expanding your brand’s audience reach and event ROI with Livestream?

Download the Ultimate Guide to Livestreaming Events to learn everything you need to know about producing a successful event livestream.

Manage Your Events With Ease + Insight

We’re excited to unveil a new account page experience today for Livestream content creators. Your audience will get a cleaner, mobile-responsive content portal. As for Account owners, you now have more access than ever to crucial data when creating and managing your Livestream content via a brand new dashboard experience.

Cleaner Details For Viewers

Your audience will be greeted with a fresh look: new 16:9 posters and additional event content to explore. We’ve stripped things down to the essentials: a more prominent account description in your header, larger event images, and highlights of updated posts so viewers can easily discover new content.  


New Dashboard View: Data at Your Fingertips

We’ve overhauled the dashboard experience to make Events easier to access with more information at a glance. Finding and managing your Events is simple with your new account dashboard designed to save you time. The new list view displays your events in an easy to scan layout and provides bird’s eye view details around the number of published posts for each event, total comments received, total views, and advanced privacy controls.

In addition to providing a better overview of your events from your dashboard, we’ve also added the ability to search your events by title, filter them by type, and sort by start time or last updated.

For Premium and Enterprise customers, you’ll be able to see a quick overview of the previous week’s stats.

Explore the new features by logging into your account today.

A TV Studio In Your Pocket: Mevo Is Now Shipping

Mevo by Livestream is like a TV studio in your pocket. Two years ago, we set out to create a camera that would revolutionize how live events are streamed and recorded. When we embarked on this adventure, we could only dream of the day when customers like you would use our camera with your own audience. 

Today is that day. 

We are thrilled to announce that fulfillment of Mevo pre-orders has begun. Thousands of units will begin to arrive across the United States tomorrow. We will fulfill all remaining pre-orders to customers around the world throughout the month of August. 

Later this week Mevo will be available for purchase from our leading retail partners, Best Buy, Amazon, and B&H

JOIN our Live Chat with the Mevo Product Team

Join us live on Tuesday at 3 p.m. ET on Mevo’s Facebook page. Meet some of the team members behind Mevo, including team leaders Max Haot, Phil Worthington, and Sergey Malyuk. They’ll be available to take your questions and share the story behind Mevo’s creation.

You effectively have a live studio in one tiny camera… This camera is really going to change things for so many people when it comes to livestreaming.
— Forbes

Unveiled earlier this year at CES to tremendous buzz and acclaim, Mevo puts the power and capabilities of a multi-camera production studio in the palm of your hand. Mevo democratizes features and functionality that were previously only available to TV studios, winning numerous awards for its ability to help anyone – from consumers and organizations, to event producers and small businesses – shoot and share the engaging stories of their live events like never before. 

For nearly a decade, Livestream has led the live video revolution. Mevo will drive widespread use of livestreaming technology and change how the world captures and shares live events. With Mevo, consumers and businesses now have a one-of-a-kind device that will enable them to take pride in their stories and captivate audiences with high production quality live video on both Facebook and 

Learn more about Mevo’s incredible features, including live editing and auto-pilot production, at

Livestream Learn Recap: Live Video + Event Marketing Best Practices

Livestream Learn Recap: Live Video + Event Marketing Best Practices

On Livestream Learn, we discuss event planning, event marketing ROI, and live video best practices with two senior event planners. 

Livestreaming For Event Planning: Best Practices From The Experts

Livestreaming For Event Planning: Best Practices From The Experts

Event planning is difficult and even more difficult with live video in the mix. Three event planners share their best practices and how to incorporate live video into your events to maximize ROI.

Broadcasting Corporate Communications + Events Online

Broadcasting Corporate Communications + Events Online

Many brands and publishers are already experimenting with livestreaming and live video in a variety of ways outside of traditional events and conferences